Thus, 42% of Ukrainians began to communicate in Ukrainian more than before. At the same time, 14% completely switched to Ukrainian according to the results conducted by the Gradus Research company.

In addition, Megogo media service records an increase in demand for Ukrainian-produced content. Thus, since the beginning of 2021, the number of viewings of Ukrainian-made films has increased fivefold.

After February 24, Ukrainians began to watch movies and series in Ukrainian more often, while the Russian language began to lose its dominant position, according to the statistics of the Megogo media service. More than 40% of Ukrainians stopped watching Russian TV series and listening to Russian music. In total, almost 60% of Ukrainians did not listen to Russian music for six months from February 24.